top of page
Pure Basics Collective
At Pure Basics Collective, we’re building a first online farmer's market to bring the best natural, non-toxic products in front of the eyes of consumers looking for alternatives to their everyday essentials.
If you’re looking for natural products and healthier alternatives to everyday essentials, shop at Pure Basics!
"Get back to the Pure Basics & protecting what matters most."
– Will Witt, Founder
OUR STORY
OUR PURPOSE
Highlight businesses that prioritize pure, basic ingredients over toxic, complex formulas.
OUR MISSION
Empower consumers with simple, natural products and remedies that align with how humans have lived for thousands of years.
OUR VISION
A world where natural solutions are the norm—not the exception.
WHY WE STARTED
Will created Pure Basics Collective to champion a return to natural living. It’s more than a marketplace—it’s a movement to fight back against a system designed to confuse and harm
Join the Movement
Whether you’re a business owner, health enthusiast, or someone seeking natural solutions, Pure Basics Collective invites you to be part of our movement. Together, we can push forward businesses that challenge the norm and help people live healthier, simpler lives.
bottom of page